Communication

Expectations of Head Office:

  • Provide templates and guidance to support regular and consistent volunteer and member communications.
  • Provide a dedicated resource to support web postings of local offers and affiliate communications to members.
  • Provide full and timely responses to enquiries within set timescales.

 

Specific Actions

  1. Provide relevant brand with advice and direction to ensure a consistent approach in CSSC communications and marketing.
  2. Provide guidance and support on Facebook and Twitter issues, including creating, designing or setting up a page, creating banners or profile images, advising on content and suitability of language for any social media communications.
  3. Provide templates and guidance for use for web postings and for eshots and enewsletters.
  4. Convert information received from affiliates, relating to events, offers and activities into an eshot or into an enewsletter within 5 working days of receipt for individual events/items and 7 working days for an enewsletter and communicate it to subscribing members in the affiliate/region within 2 working days of confirmation of approval from the affiliate to the draft copy.
  5. Obtain approval from the appropriate person at the affiliate to any communications sent out on the affiliate’s behalf.
  6. Manage individual microsites for affiliates by posting details of individual events, offers and activities onto them within 3 working days of receipt.
  7. Provide appropriate, timely responses to enquiries within set timescales in accordance with CSSC policies and procedures.

Expectations of the Affiliate:

  • Communicate regularly with your volunteers and members using a range of available media and support all centrally issued member communications.
  • Provide full and timely responses to requests for information from all partners.
  • Ensure CSSC’s branding is used correctly and consistently in all communications.

Specific Actions

  1. Provide details of local events and activities to the Head Office Web Team at least 3 working days prior to the preferred date of posting.
  2. Endeavour to use the Affiliate Comms Coordinator (ACC) at Head Office to send eshots and enewsletters to members.
  3. Provide details of local events and activities to Head Office to be incorporated into an eshot or enewsletter for communicating to members at least 5 working days prior to the preferred date of sending for a single item or event and 7 working days for an enewsletter.
  4. Consider the Guidance relating to the Affiliate Communications service.
  5. Notify Head Office when any new social media profile or account is set up.
  6. Adhere to CSSC guidance and policy when designing or setting up a page, creating banners or profiles, posting or commenting on or for any social media platform or marketing material relating to CSSC or its business.
  7. Where the affiliate has a local Facebook, Twitter or other social media platform, ensure it is maintained in accordance with CSSC policies and procedures.

 

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